Another Sky Advertisement banned by the ASA - SatChat ™ Satellite & Entertainment Forum

cockroach · 01-15-2010, 08:17 PM

It seems that Sky is pushing the limits with its advertising. Another Sky ad has been banned by the ASA for being misleading. This time, the ad is for Sky+!

babydengue · 01-16-2010, 12:20 AM

Right. But I really do not see what all the fuss was about? I think some people did find it difficult to go digital.

grover · 01-17-2010, 07:27 AM

But Sky actually suggested that the switchover would be a lot more complex for people who did not subscribe with them. The ASA said that the ad should not be used again, because it led people to think that to go digital means to go with Sky+

checkered · 01-18-2010, 11:32 AM

I don't think Sky will be coming out with an advertisement that would say that it is easy to switch, and that you should all get FreeView? ASA is being too much here.

Olongoer · 01-20-2010, 07:52 PM

Well, you have to understand that in order to push your products, you do not have to deceive people!

belligerent · 04-26-2010, 08:42 PM

Quote:

Originally Posted by cockroach

It seems that Sky is pushing the limits with its advertising. Another Sky ad has been banned by the ASA for being misleading. This time, the ad is for Sky+!

The ASA, Ofcom, a lot of other regulators have been very hard on Sky these past fewmonths, while being very lenient on their competitors. It's hard to think that they are not being ganged up on!

eMo · 04-26-2010, 09:31 PM

Wow such lofty accusations, Belligerent. I do hope you could back that up.

Topher · 04-26-2010, 11:22 PM

I would tend to agree with Belligerent on this one. Sky has been getting been getting a lot of bad judgments of late.

KrisyaKeno · 04-27-2010, 08:33 AM

Like how??? I think the ASA and Ofcom has been fair thus far?

TheGENERAL · 04-27-2010, 09:32 AM

I think I'd like to join into this discussion. One thing that I find truly unfair is Sky being told that they should price their sports and movies lower. I agree that to do so would kill quality programming and is tantamount to subsidizing Virgin and other broadcasters' operations.

01-15-2010, 08:17 PM	#1 (permalink)
cockroach Senior Member Join Date: Nov 2008 Posts: 553	Another Sky Advertisement banned by the ASA It seems that Sky is pushing the limits with its advertising. Another Sky ad has been banned by the ASA for being misleading. This time, the ad is for Sky+!

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01-16-2010, 12:20 AM	#2 (permalink)
babydengue Senior Member Join Date: Dec 2009 Posts: 142	Right. But I really do not see what all the fuss was about? I think some people did find it difficult to go digital.

01-17-2010, 07:27 AM	#3 (permalink)
grover Senior Member Join Date: Nov 2009 Posts: 151	But Sky actually suggested that the switchover would be a lot more complex for people who did not subscribe with them. The ASA said that the ad should not be used again, because it led people to think that to go digital means to go with Sky+

01-18-2010, 11:32 AM	#4 (permalink)
checkered Senior Member Join Date: Nov 2009 Posts: 188	I don't think Sky will be coming out with an advertisement that would say that it is easy to switch, and that you should all get FreeView? ASA is being too much here.

01-20-2010, 07:52 PM	#5 (permalink)
Olongoer Senior Member Join Date: Dec 2008 Posts: 303	Well, you have to understand that in order to push your products, you do not have to deceive people!

04-26-2010, 09:31 PM	#7 (permalink)
eMo Senior Member Join Date: Nov 2008 Posts: 445	Wow such lofty accusations, Belligerent. I do hope you could back that up.

04-26-2010, 11:22 PM	#8 (permalink)
Topher Senior Member Join Date: Dec 2008 Posts: 412	I would tend to agree with Belligerent on this one. Sky has been getting been getting a lot of bad judgments of late.

04-27-2010, 08:33 AM	#9 (permalink)
KrisyaKeno Senior Member Join Date: Dec 2008 Posts: 389	Like how??? I think the ASA and Ofcom has been fair thus far?

04-27-2010, 09:32 AM	#10 (permalink)
TheGENERAL Senior Member Join Date: Dec 2008 Posts: 355	I think I'd like to join into this discussion. One thing that I find truly unfair is Sky being told that they should price their sports and movies lower. I agree that to do so would kill quality programming and is tantamount to subsidizing Virgin and other broadcasters' operations.