Dairy Crest and Sky go into a £2-million cross-platform sponsorship deal - SatChat ™ Satellite & Entertainment Forum

eMo · 08-22-2009, 06:34 AM

Dairy Crest brand Frijj and BSkyB entered a partnership to sponsor football magazine show Soccer AM in a £2m cross-platform deal. Additionally, Frijj will appear on the Soccer AM site across the masthead for the whole series. The deal also includes display ads, pre-rolls on the site’s video content and branding within a Crossbar Challenge game.

Topher · 08-22-2009, 06:58 AM

According to the report, this campaign aims to extend Frijj’s reach to a young, male audience.

They believe that the humorous tone of the show fits well with the Frijj brand and will allow it to further build brand awareness.

amber · 08-22-2009, 07:19 AM

Frijj will also feature on-live streaming of the programme on Sky’s mobile TV service.

08-22-2009, 06:34 AM	#1 (permalink)
eMo Senior Member Join Date: Nov 2008 Posts: 445	Dairy Crest and Sky go into a £2-million cross-platform sponsorship deal Dairy Crest brand Frijj and BSkyB entered a partnership to sponsor football magazine show Soccer AM in a £2m cross-platform deal. Additionally, Frijj will appear on the Soccer AM site across the masthead for the whole series. The deal also includes display ads, pre-rolls on the site’s video content and branding within a Crossbar Challenge game.

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08-22-2009, 06:58 AM	#2 (permalink)
Topher Senior Member Join Date: Dec 2008 Posts: 412	According to the report, this campaign aims to extend Frijj’s reach to a young, male audience. They believe that the humorous tone of the show fits well with the Frijj brand and will allow it to further build brand awareness.

08-22-2009, 07:19 AM	#3 (permalink)
amber Senior Member Join Date: Dec 2008 Posts: 459	Frijj will also feature on-live streaming of the programme on Sky’s mobile TV service.