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TheGENERAL · 05-27-2009, 11:57 AM

BSkyB and Channel 4 are reportedly in talks for a possible merger of their advertising sales teams. The merger is seen to result in millions of pounds in savings for both broadcasters.

05-27-2009, 11:57 AM	#1 (permalink)
TheGENERAL Senior Member Join Date: Dec 2008 Posts: 355	Sales merger talks up for Sky and Channel 4? BSkyB and Channel 4 are reportedly in talks for a possible merger of their advertising sales teams. The merger is seen to result in millions of pounds in savings for both broadcasters.